LinkedIn Photo Studio Sign
SUNY Oswego Career Services Office | 2017
Overview
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As a part of my internship at the SUNY Oswego Career Services Office, I was asked to help with the the LinkedIn Photo Studio they offered to students. I took headshots for their profiles, edited the images and handed them off to the respected student. Gary Morris, the Director of the office, asked if I could create a large scaled sign that we could use to promote the service and engage students to book an appointment. The signs were printed and placed around the campus. I also created a similar graphic for the social media pages I managed for the office. Later in the semester, I was asked to develop a graphic for a LinkedIn Profile contest.
Goals
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The main goal of the LinkedIn poster and social media graphics were to promote the Photo Studio service that Career Services offers to students. By making them aware, the students would in turn schedule an appointment to have a professional headshot taken.
Ideation
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Color and Type
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The typeface, Myriad Pro was chosen because it is the typeface used within the logo and it made sense to keep it consistent to make a cohesive design. The colors were also taken from the logo and the website in order to make the design consistent and match the service being promoted.
Social Media Graphics
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